Trump gets into jewelry business
Jewelry manufacturer SHR, a division of M. Fabrikant & Sons, announced Thursday that it has partnered with Donald Trump to create its first branded jewelry collection, to be called the Donald J. Trump Signature Fine Jewelry Collection. The real estate mogul-cum-reality TV star/producer said in an SHR press release that the jewelry is aimed at men who wouldn't mind stepping into his dress shoes someday.
"People aspire to connect with my lifestyle. A collection of fine jewelry is a natural step for my brand," Trump, star and producer of popular reality show, The Apprentice, said in the release, issued Thursday. "This collection is aspirational, elegant, and completes the dressed for success look."
The line, set to debut at the JCK show, consists of rings, cuff links, bracelets, money clips and key rings in 14-karat white and yellow gold, sterling silver and stainless steel, and is targeted to men between the ages of 25 and 55. Price points for the 50-SKU collection range from $95 for a stainless steel key chain with the Trump signature crest, to $5,000 for a 14-karat yellow gold bracelet with onyx inlay and five diamonds.
The collection is not Trump's only foray into fashion. Trump launched his Donald J. Trump Signature Collection, which includes men's suits, dress shirts, neckwear, cuff links, watches, eyewear and fragrance in the fall of 2004.
From jewelryfacts.net
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